BUSINESS SPONSORSHIP

WHY PARTNER WITH CROSS FIRST NEWS (M.KING MEDIA INC.)

Secular Media

In 2026, secular media trust is at an all-time low. Our "Why" focuses on the fact that our audience doesn't just consume our content; they rely on it for spiritual centering.

The Idea

Sponsors aren't just buying an ad; they are being introduced to a community in a high-trust environment.

Current 2026 research from Infinity Concepts and Grey Matter Research shows that Christian media is bucking the national trend of declining media trust:

Daily Habit: Nearly half (48%) of evangelical Protestants engage with Christian media every single day.
Weekly Reach: Roughly 69% engage at least once a week.
Trust Factor: Unlike secular news, which has seen trust drop by 11% over the last year, Christian audiences report a "largely positive" view of their specific news sources, citing an emphasis on hope and spiritual values.

The Point

Cross First News and its "Uplifting" news hooks align perfectly with an audience who specifically seeks out religious programming to "help them keep up with news and current events" while avoiding the "noise" of secular media.

Our website is currently a "Sanctuary for Information." It feels more like a place to process the news than to find it. This is a brilliant niche because it avoids the "stress" of secular news while still providing the "Facts" through our curated links.

WHAT IS OUR AUDIENCE SEEKING?

"Faith matters more to us and our audience than anything the world has to offer."

-M.King (Marcus King)

62%

SPIRITUALLY FULFILLING

By using headlines like "A Word From M.King" and "5 Things To Know" we are already satisfying the 62% who want to feel inspired.

39%

LIFE ADVICE / GUIDANCE

"Faith-filled content is the core of our site, ensuring our audience is always fueled and encouraged."

51%

RELAXING / CALMING

The UI (user interface) of our site is clean and not over-stimulating, like a magazine

14%

CURRENT EVENTS / NEWS

"We connect with six leading news organizations to update and curate the latest content, ensuring our audience sees the world through a lens of faith."

CORPORATIONS WHO INVEST WITH CROSS FIRST NEWS CAN EXPECT:

1. The 3.0 Standard: Categorized for Precision

Unlike many "infinite scroll" blogs, Cross First News successfully transitioned to Version 3.0 in early 2026. This upgrade moved the site from a single feed to a sophisticated, multi-category digital newsroom.

The Benefit: Sponsors can align their brand with specific high-interest sections—including "A Word w/ M.King", "Latest Cross First News", and "5 Things To Know"—ensuring their business reaches the most relevant audience segment.

2. High-Impact Visual Storytelling (Featured Galleries)

We have moved beyond static text by launching our "Featured Galleries" initiative (2025). These galleries—such as "Easter Around the World"- feature professional photography and faith-based research to educate and inspire.

The Benefit: This provides a premium "top-of-page" placement for qualitative sponsors seeking association with high-quality, evergreen educational content.

3. Aggregated Excellence with a "Sanctified Filter."

Cross First News serves as a specialized news aggregator, curating the most important stories from across the faith-based and conservative landscape.

The Benefit: We save our audience time by acting as a "Trusted Curator." For a sponsor, this means appearing on a platform that is already vetted and highly trusted by readers who are fatigued by the "noise" of mainstream media

4. Strategic Growth Roadmap: 10,000 Daily Readers

As part of our 2026 expansion strategy, Cross First News is scaling toward a target of 10,000 daily readers by December 2028. This growth is supported by our expansion into mobile-first content and the upcoming launch of our Cross First News: Weekly Broadcast series.

The Benefit: Partners aren't just joining a static site; they are getting "ground floor" access to a rapidly expanding media property with a clear, documented path for increasing its reach.